Monday, October 11, 2010

5 Way to use your Chicago Corporate Videos

Videos are a valuable marketing tool but your Chicago corporate videos can be used in so many other ways. Video is one of the easiest ways to get a message across to not only your customers but your employees and sales staff as well. Let's explore five great ways to use video in your business.

Employee Training - Video can be used to effectively train your employees. Create training videos which can be deployed and viewed by your employees at any time. Not only will they receive the initial training necessary to perform the job function, the information will be easy to access for reference purposes later on.

Customer Welcome - Use video to give your company a voice as customers visit your website. Adding a welcome message portraying your CEO or company spokesperson who identifies your products or services can be a powerful marketing tool. Not only are you able to inform your customers about your products or services, you can also give them insight into your company philosophy. Adding a welcome video to your website will set you apart from your competition.

Video Testimonials - Instead of those dry written testimonials that everyone else has on their site, try adding Video testimonials to your website and effectively set yourself apart from the competition. Video testimonials are more personal and provide a face behind the words, making them more genuine.

Vlogging - AKA Video Blogging is an ideal way to have regular conversations with your existing clients. Video blogs allow you to post product updates, industry news, sales, and special offers. You can also use video blogging as a type of FAQ for your website.

Product Demonstrations - Using video for product demonstrations serves many purposes. Out-of-the-box type demonstrations allow your customers to see what they will be getting when they purchase your products. You may also be able to eliminate a lot of technical support calls by addressing some of the more common technical issues via video. Video is a powerful way to bring your potential customers closer to your product line.

Getting the most use from your corporate video production services may take some thought, but with a little creativity you can find many ways to use video for your business.

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